The system can be a reservation-inventory system or backlog system, depending on the relationship of
and
, where
and
are prices,
holding cost,
and
lost sales (rejection) penalty, and
backlog cost. We need it to establish the assumption that the backlog a class-1 is more profitable than accept a class-2 now.
A more nature approach is to model the acceptance decision directly, say
and
, the amount of order accepted. This paper builds the structure of the policy into the model, and therefore, the actual amount of acceptance is implies by the policy embedded. On advantage of this approach is that, we can explicitly express each quantities and assess their costs, so the objective function is expressed in terms of the policy parameters, which are easy to handle. In particular, different quantities of reservation and backlogs can be written out explicitly.
The benchmark case is the system that has no customer differentiation, zero leadtime (due date), and no tactical inventory. NDS case is the one with leadtime 1, but no customer differentiation, therefore reservation is impossible but backlog can be done. The optimal policy allows leadtime 1, thus backlog, and customer differentiation (so reservation is possible).
The paper also discusses the value of price differentiation. When both premium and discount prices are offered, rather than a single discount or premium prices, the increased capacity flexibility (availability due leadtime 1) can outweight the lost due to the lower average price.
The impact of pricing trend is also investigated numerically. Let
be the rate of price growth. Then when the growth is slow, then backlog is a more effective level for single class problem since it allows more capacity availability to meet the realized demand and the future will not be much better than now. If we can fulfill the realized orders now, we would rather borrow future to serve the current realized demand.
When the growth is strong, i.e., future is significantly better than the current, then reservation (rationing) is more effective because the system want to sell to more profitable future. However, the system may still backlog, since the realized demand has its value, in case there is no demand in the future at all. In this case, the demand variability plays an important role. If the future is certain, then there may be no need to backlog.
Even if part of demand may switch to discount classes when two prices are offered, it may still be profitable to do so. One reason is that, the discount class allows more capacity flexibility to capture the realized demand, which may be lost if the system only offers premium price and service (zero leadtime).
The price should be average by the demand:
, not just arithmetic average.
The other paper, “POLICIES UTILIZING TACTICAL INVENTORY FOR SERVICE-DIFFERENTIATED CUSTOMERS”, is almost the same as this model.